Upsetting the CATus Quo: Local Advertising Strategies for Your Happy Cat Hotel

August 30, 2024 /

If you’ve been dreaming of owning a Happy Cat Hotel and Spa, there’s never been a better time to pounce! As we like to say, becoming a new business owner can be a heck of a PAW-some journey. One of the most exciting aspects we offer franchisees is the opportunity to build a thriving local business — and local advertising is the “Cat’s Meow” when it comes to connecting with your community.

happy cat hotel room special theme

As a franchisee, you benefit from being part of a nationally recognized brand with strong in-house marketing support. Our Happy Cat HQ team understands that effective marketing is crucial, especially in the early stages of your new venture. That’s why we’re committed to being there with you every step of the way!

Weekly Marketing Guidance Calls: Pre-opening, our marketing team provides weekly calls focused solely on marketing strategies. These sessions are designed to help you navigate the ins and outs of local advertising, ensuring you hit the ground running. We cover everything from online marketing tactics to community engagement strategies, setting you up for success from day one.

Your Personalized Marketing Roadmap: We don’t just stop at weekly calls. We provide each franchisee with a comprehensive Marketing Roadmap—an in-depth, detailed calendar that outlines key marketing initiatives to focus on pre-opening, post-opening, and every quarter of the year. This roadmap is your guide to impactful marketing, helping you stay on top of what to do and when to do it, so you can connect with your community and grow your business effectively.

PAW-some Advertising Ideas

The possibilities for local advertising are as endless as the curiosity of a cat. Here are a few ideas to get your creative juices flowing:

  • Dominate Digitally: in today’s world, online advertising is essential. You will have a website that showcases your Happy Cat Hotel’s unique features and amenities. Happy Cat helps franchisees to utilize search engine optimization (SEO) to ensure the business appears prominently in search results. As you’ll see, social media can be a powerful tool. We’ll help you get started with a targeted advertising campaign in which we share adorable cat photos and engage with pet owners in your home community
  • Local Partnerships: we advise our franchisees to take every opportunity they can to collaborate with other local businesses catering directly to pet owners — such as veterinarians, pet supply stores, and pet groomers. Together you can offer joint promotions or cross-promote each other’s services. Businesses that are already well-established in the community can really help to spread the word about your new Happy Cat Hotel opening!
  • Community Involvement: we urge our franchisees to get involved in local events and charities. Participate in community fairs, create a handout to give away at the local farmer’s market, and donate to animal shelters. This not only enhances your brand reputation, but also strengthens your connection and recognizability within the community

happy cat hotel themed room with viking wall

CAT-a-PULTing You to Success

Happy Cat Hotel understands that advertising can be overwhelming — especially for new business owners. That’s why we provide comprehensive support and guidance each and every step of the way. Our expert marketing team offers valuable insights, best practices, and can even create customized advertising materials. It’s safe to say that we’re obsessed with helping you achieve your goals.

Building a successful Happy Cat Hotel is not a sprint, but a marathon. But by combining the strength of the national brand with your local marketing efforts, you’ll be on your way to creating a thriving business that caters to the needs of feline friends and their loving owners in your community in no time!

If you’re ready to help us upset the CAT-us quo, let’s chat about how you can become a Happy Cat Hotel franchise owner and start building your PURR-fect business.

A Final Word

That’s all for now, but we at Happy Cat Hotel Franchising insist that you stay in touch, please! To connect with Happy Cat Hotel Franchising, you can follow and like us on Facebook, watch our hilarious kitty vids on Tik Tok, connect with us on LinkedIn, and follow our latest feline feed on Instagram. And last but not least, don’t forget to listen to the Happy Cat Hotel podcast!