Disrupt the Catus Quo

Cats are where it's at

The dog daycare and boarding centers will tell you that the US has gone to the dogs but those looking under the fold know that there are more cats owned than anyone realizes. According to the APPA, 35% of U.S. households have a cat and according to the AVMA, those households have on average 1.8 cats! That's more than 82 million pet cats!


Pet ownership in the U.S. has seen a remarkable rise in the last thirty years. In 2024, 66% of American households (86.9 million) have welcomed a pet into their homes, a significant increase from 56% in 1988. These statistics underscore the deep bond between pets and their owners, with 97% considering their furry companions as integral members of the family, offering not just companionship but also emotional support.

- North American Pet Health Association

Virtually recession proof, this industry has grown every year since 2004. According to the American Pet Products Association’s (APPA) 2022 State of the Industry data, total pet industry sales topped $147 billion in 2023 and is forecasted to have a solid year-over-year growth through 2030.

Consumer Spending on Pets

US Dollars, Billions


Pet food and treat sales represented the highest spend category in 2023, totaling $64.4 billion up a solid 10.8% over 2022.

The next highest spend category was vet care and product sales with $38.3 billion spent.

Pet industry expenditures remain strong over time. In 2023, the pet industry supplied an overall economic contribution of $303 billion, an increase of 16% from $260 billion in 2022.

In 2023 — the pet care services category, which includes grooming and boarding saw it's highest year-over-year increase in spend ever at 20% above 2022.

Credit: APPA

of all millennials own a cat
of cat owners agree that their cat is central to their life
of cat owners have 2 or more cats

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