Cats are where it's at

Disrupt the Catus Quo

The dog daycare and boarding centers will tell you that the US has gone to the dogs but those looking under the fold know that there are more cats owned and cared for in the US than dogs. In fact, cat ownership exceeded dog ownership as early as 2004.

As of 2020, there are estimated to be 2.1 cats per family in the US – compared to 1.2 dogs per dog owning family. Cats outnumber dogs by almost 6 million! It is a more affluent demographic, a more travel-ready demographic, and a demographic with little or no options in their respective markets.

A Revolution

The Demo

The pet/cat industry is being driven by 2 primary demographics – Baby boomers and Millennials.

Boomers have become empty-nesters preparing for retirement. They accumulate pets to fill that nest yet are traveling more than they ever have before.

Millennials are the demographic of the future. They control trends and are becoming wealthier with age and experience. It is projected that the millennial generation will be the number one demo in the pet industry (and most other industries as well) by 2022.

Additional Notes:

Cat owners get additional cats for their cats and themselves
Women responsible for most of the growth in cat owner population
Affluent adults most likely to own cats
Apartment dwellers spurn cats
Behavioral or anxiety/stress issues concern majority of cat owner

By the Numbers

Validation

Opportunity

You’ll hear the dog care franchises tell you they are the best opportunity for success. But that is in an increasingly crowded market. If you want to duke it out with the big dogs, you’ll need to find the best of the best opportunities in order to succeed. And that’s going to cost you.

Meanwhile, The Happy Cat Hotel (quiet and unassuming – just like a cat…) knows there is a greater opportunity in a far more unique segment of the same, unwavering pet industry…a virtually empty space with no competition. We’re crouched…and ready to pounce!

If we Build It

While there is a dog kennel & day care on every street corner fighting over table scraps, Happy Cat Hotels & Spas are the first and only feline-exclusive concept of its kind. Happy Cat customers tell remark all the time that they’ve never had access to anything like it before but now that they do, they’ll never leave. To borrow a line from an unidentified man in a cornfield, if we build it, they will come.

Virtually recession proof, this industry has grown every year since 2004. Last year the pet industry reached the 90 billion dollar benchmark and is projected to exceed 100 billion by 2021.

Consumer Spending on Pets

US Dollars, Billions

“Over the five years to 2018, revenue is anticipated to grow at an annualized rate of 6.8% to $8.2 billion, reflecting a rise in consumer spending toward price-premium pet services. Revenue has posted consistent gains and is continuing to outpace the overall economy, with an increase of 1.7% in 2018 alone. Pet parents have been purchasing a greater range of high-value services for their pets, contributing to industry revenue growth.”

Credit: IBIS World

of all cats are owned by boomers or millennials

of cat owners not influenced by economy

of cat owners have 2 cats

Join our growing pride
of cat enthusiasts

Learn More

Cats are where it's at

Disrupt the Catus Quo

The dog daycare and boarding centers will tell you that the US has gone to the dogs but those looking under the fold know that there are more cats owned and cared for in the US than dogs. In fact, cat ownership exceeded dog ownership as early as 2004.

Consumer Spending on Pets

Join our growing prideof cat enthusiasts

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Join our growing pride
of cat enthusiasts