Cats are where it's at

What was commonly believed to be the pet of the “lonely spinster” is now a status of pride, validated by an increase in breeder sales, shelter adoptions, vet bills, and signaled further by a culture shift that has seen the advent of celebrity cats, CatCon, designer cat toys and apparel, and billions of cat videos viewed and shared. As a people, we are OBSESSED with CATS!

The pet/cat industry is being driven by 2 primary demographics – Baby boomers and Millennials.

Boomers have become empty-nesters preparing for retirement. They accumulate pets to fill that nest yet are traveling more than they ever have before.

As of 2022, APPA found that Millennials are the largest segment of pet owners at 32%, with Baby Boomers close behind at 27%, Gen X at 24% and Gen Z at 14%.

Additional Notes:

• Cat owners get additional cats for their cats and themselves
• Women responsible for most of the growth in cat owner population
• Affluent adults most likely to own cats
• Apartment dwellers spurn cats
• Behavioral or anxiety/stress issues concern majority of cat owner

• 46 million cat families with a total of 61 million cats
• 21% of cat owning households at “high-income” level
• Pet ownership earning more than $150,000 per year grew by 8.6% from 2019 to 2020.
• Cat ownership among seniors has increased to 45%
• Cat ownership among millennials has increased to 53%

Happy Cat Hotel flagship location experienced 37% growth from 2021 - 2022 with an increase in EBITDA of 42%

You’ll hear the dog care franchises tell you they are the best opportunity for success. But that is in an increasingly crowded market. If you want to duke it out with  the big dogs, you’ll need to find the best of the best opportunities in order to succeed. And that’s going to cost you.

Meanwhile, The Happy Cat Hotel (quiet and unassuming – just like a cat…) knows there is a greater opportunity in a far more unique segment of the same, unwavering pet industry…a virtually empty space with no competition. We’re crouched…and ready to pounce!

While there is a dog kennel & day care on every street corner fighting over table scraps, Happy Cat Hotels & Spas are the first and only feline-exclusive concept of its kind. Happy Cat customers tell remark all the time that they’ve never had access to anything like it before but now that they do, they’ll never leave. To borrow a line from an unidentified man in a cornfield, if we build it, they will come.