Disrupt the Catus Quo

Cats are where it's at

The dog daycare and boarding centers will tell you that the US has gone to the dogs but those looking under the fold know that there are more cats owned than anyone realizes. According to the APPA, 35% of U.S. households have a cat and according to the AVMA, those households have on average 1.8 cats! That's more than 82 million pet cats!

Cat in hotel room

Pet ownership among US households earning more than $150,000 per year grew by 8.6% from 2019 to 2020. Over this same period, US households earning more than $100,000 annually represented the most growth in pet ownership

- Euromonitor International

Virtually recession proof, this industry has grown every year since 2004. According to the American Pet Products Association’s (APPA) 2022 State of the Industry data, total pet industry sales topped $136.8 billion in 2022, representing an increase of 10.8% from 2021.

Consumer Spending on Pets

US Dollars, Billions


Pet food and treat sales represented the highest spend category in 2022, totaling $58.1 billion up a solid 16.2% over 2021.

The next highest spend category was vet care and product sales with an increase of 4.7%.

Supplies, live animals, and OTC meds realized an increase of 5.7%.

Yet in 2022 — the pet care services category, which includes grooming and boarding saw it's highest year-over-year increase in spend ever at 20% above 2021.

Credit: APPA

of all millennials own a cat
of cat owners agree that their cat is central to their life
of cat owners have 2 or more cats

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